Learning Centre - YTao

Learning Center

Our learning centre is a reliable resource for information about ethical brands, conscious consumers and sustainability in action. We want to empower our community of brand advocates and business leaders to learn about the causes that they care about so they can take action. 

Esmi Skin Minerals has managed to take the beauty industry by storm in a short period time. By leveraging the power of …

Patagonia: How to drive profit with purpose

“We’re in business to save our home planet.” – Patagonia Mission Statement When it comes to environmentally responsible brands, it is impossible …

Why is Transparency important for my brand?

“A brand is simply trust.”  — Steve Jobs   The definition for brand success has fundamentally changed. Once, businesses were focused on …

Consuming content has become an ingrained habit in our daily lives. Barely a moment goes by that we are not scrolling through …

Why is content creation important for business?

In 1996 business magnate and technologist Bill Gates penned an essay titled ‘Content is King’. The essay was published on the Microsoft …

choose conscious presents this Christmas

When we think of Christmas it is difficult not to think of shiny presents underneath a glittering tree. The commercialisation of Christmas …

Transparency Builds Trust

“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.” ― Friedrich Nietzsche   We …

Ambassador program Ytao

Integrating an ambassador program into your strategy can be game changing for brands. We’ve written about how brand advocacy can help promote …

What are the Key Steps towards Ethical Fashion?   The fashion industry is founded on a revolving door of trends that encourages …

Brand advocate marketing is a well-established form of promotion that connects brands with real people who share content online to their engaged …

We are living in an era of cancel culture, where consumers, emboldened by the power of their keyboards, will fearlessly call-out those …

 Modern slavery is a broad term that encompasses slavery, servitude, forced and compulsory labour and human trafficking. Distressingly, it is prevalent across …

A regular woman is asked to describe her appearance in detail. A curtain separates her from a man with a drafting board …

People often reference environmental sustainability and ethical standards in regards to food, beauty and fashion but many of us accept less than …

  In a nutshell, ethical standards are a set of principles that are created to provide guidance to a group of people …

  Natalie Marie Jewellery The term ethical refers to products that are traded in ways that avoid any social, environmental, or economic …

  Humans have held a fascination with gemstones, jewels and adornments for thousands of years. From ancient and indigenous cultures through to …

  Investing in environmental policies is an opportunity to fundamentally address some of the issues that face our planet and future of …

  Brand trust is a key differentiator for many thriving businesses. In today’s society consumers are overwhelmed with choices and competition across …

  Understanding the decision-making process for consumers is key to creating effective marketing campaigns. Consumer behaviour takes into consideration the psychological motivation …

Now more than ever people are wide awake to the devastating effects of climate change. Public concern is growing year on year …

  The fashion forecast is in and there is one trend that will weather the storm: sustainable and ethical production. Now more …

It’s official: Being kind is in. Beauty brands are following the movement led by consumers to stop testing their products on animals …

Our environment will soon be stressed beyond capacity. Almost 10 billion people will be living on Earth by 2050. Global GDP is …

  Are you managing your supply chain effectively, to maximise your business growth? Proficient and efficient supply chain management is fundamental to the …

  As most of us are aware, one of the biggest challenges of our generation is how we manage limited resources for …

   Photo: Peter Caton/OxfamAUS Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair …

“Better than just good publicity, being ethical allows companies and corporations to systematically re-shape the world that we live in for the …

  What lies behind the curtain of your supply chain? When Dorothy returns to the Wizard of Oz after melting the Wicked Witch …

What are the supply chain audit procedures? “An audit can provide an aerial view of a supply chain, allowing a company to …

Free eBook Download on how to become a Brand Ambassador





5 reasons become brand ambassador

Free eBook Download on how to become a Brand Ambassador