Esmi Skin Minerals Case Study: The power of brand advocacy

Esmi Skin Minerals has managed to take the beauty industry by storm in a short period time. By leveraging the power of brand advocacy and staying true to its ethical ethos, the business has swiftly moved from humble beginnings to being ranked number four on the Australian Financial Review Fast 100 list in 2020. Founded […]

The Best Things in Life are Cruelty-Free: 10 Reasons to Make your Cosmetics Kinder

It’s official: Being kind is in. Beauty brands are following the movement led by consumers to stop testing their products on animals and are taking necessary steps to ensure that no ingredient is ever tested on animals during their development. With the cruelty-free cosmetics industry slated to surpass USD 10 billion by 2024, being kind […]