YTAO was founded in 2018 with the mission to connect millions around the world with our technology.

Ytao is a groundswell movement gaining momentum to promote sustainable practices and prioritise the wellbeing of people and the planet. We believe that brands, in partnership with advocates, can create tangible change for the future.

Research says that two-thirds of consumers say their purchasing consideration is driven by a company’s ethical values and they crave greater transparency from brands.

Yet only 10% of businesses have validated supply chains and more than 60% are not implementing ethical strategies at all.