YTAO has a mission to connect millions around the world to accelerate companies who are investing in sustainable business practises.

This groundswell movement is gaining significant momentum to promote brands whilst also helping the wellbeing of both people and the planet. We believe that brands, in partnership with passionate ambassadors, create positive change for the future.

Research says that two-thirds of consumers say their purchasing consideration is driven by a company’s ethical values and they crave greater transparency from brands. 

Environmental, Social and Governance (ESG) focussed companies have accelerated investor return on investment (ROI) which presents a significant opportunity for brands investing in sustainability and ethical sourcing practises.